Overcoming the risks and uncertainties Brett N. Steenbarger, Ph.D. translation: Kozko Alain () How do you cope with risk and uncertainty that are an integral part of the market, and you do it? In this and in my next article, I I will address these important issues. The issue of overcoming actually begins with the concept of stress. Stress – a characteristic set of physiological, cognitive, and emotional responses to the threat. Typically, these Answers accelerate such bodily functions as heart rate, psihogalvanichesky reflex, muscle tension and breathing rate. So the answer to stress is sometimes called the response 'flight or fight'.
In the face of threats to our bodies prepare us to act: either to attack the source of danger or escape from it. What is the source of stress is highly dependent on our perception. If we regard something as a threat, then we will experience it as a threat, and this will cause stress response. For some people, an address to the public – an everyday activity, they do not fear it at all. It might even be something enjoyable.
Others see presentation to the public as a potentially humiliating event. Their perception of threat is the voltage response, which we call the fear of speaking. Cognitive psychologists, however, remind us that it does not directly speech in public, which causes anxiety, but rather our perception of this event. Take away the perception of threat and anxiety is reduced. Some of us view the world through a prism, which emphasize threat to life events.