Web Analytics

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Do I need any special technology to visualize the content of the site? See the case of Flash which is not readable by the iPhone or iPad, devices or for example image galleries where plugins Quick Time or even codes javScript which are blocked by browsers or users personal configurations are necessary. The site is visible on any kind of screen, take the resolution that has? Monitors are very different among themselves, in different sizes and each has the configuration suitable for its owner, it is important that our Web site is readable by all who have access to the sea for any reason be. To control all this is an ideal use of tools of Web Analytics, in particular the use of Google Analytics, a free tool that helps us in this process make Web sites of highest quality for users and that we report in real benefit, ultimately are advertising platforms and we must optimize our advertising strategy for a greater return on investment in it.

Our website form part of that strategy that many times without knowing it or raise it even many companies large and small are shipped without much idea, the message if you’re not online do not exist from a few years ago is a relentless reality today. Well, we are now on the internet, let’s make benefit cost that supposes we have entered in the online world, we explore what happens on the site, how future clients, readers, or simply curious varied behave against our offer, our information and do something with it. Once you have done that the Web site is fully accessible, optimized for browsers, resolutions and is visible without the need for any additional or strange complement to users. We can begin to enhance usability analysis. We started with simple test of navigability: our menu is completely visible, is out of sight and are well distinguished each link to different sections or articles? Many times a navigation menu little visible or difficult to read are barriers for users with greater difficulties or less accustomed to the use of Web sites, even the patience of the user is something with which we have to count when it comes to optimizing the usability of a Web site, we do not know if we are the first sites that query or the twenty-ninth, so debug navigation menu to facilitate understanding will help to decrease the bounce rate.